Legal

Terms and Conditions

Last updated: 10.06.2026

These terms govern your use of Rivendel. By creating an account you agree to them. If you do not agree, do not use the service.

1. Who we are

These terms are between you and Rivendel. Email us at team@rivendel.io.

2. Definitions

"We", "us" and "our" mean Rivendel.

"You" and "your" mean you, the person or business using Rivendel.

"Service" means the Rivendel platform and everything we provide through it.

"Content" means anything you put into the service: ideas, instructions, files, brand assets, business information.

"Output" means anything the service produces for you: websites, copy, images, ads, emails, schedules, analyses.

"Credits" mean the allowance included in your plan and any top-ups you buy, which the service draws on to do work and pay costs on your behalf.

"Your customers" means the people who interact with the business we run for you: visitors to your site, subscribers to your emails, buyers of your products, people who message your accounts.

"Operators" means the humans at Rivendel who handle tasks that need a human, such as signatures and verifications.

3. Eligibility

Rivendel is a business product. You can only use it for business purposes, whether you operate as a sole trader, a partnership, a limited company or any other business structure. You cannot use it as a consumer for personal, non-commercial reasons.

You must be at least 18 to use Rivendel. If you are signing up on behalf of a company you confirm you have the authority to bind that company to these terms.

4. Your account

You are responsible for everything that happens under your account, including keeping your password safe. Tell us immediately if you think someone else has access to it.

You must give us accurate information when you sign up and keep it up to date.

5. What we provide

Rivendel is an AI-powered platform that runs business operations on your behalf. Depending on your plan that may include brand work, websites, content, SEO, social media, email, advertising, weekly business reviews and other services we add over time.

The service is autonomous by design. It creates and publishes content, sends emails, posts to your connected social accounts, launches and adjusts advertising and performs day-to-day operations without asking you to approve each item first. Strategic decisions are different: choices such as changing direction, pausing or closing a business are presented to you and made by you. We do not make those for you, including when you are silent.

Some tasks need a human. Our operators handle those: identity verifications, certain registrations and similar steps. Where a provider requires the account to be created with your own identity, we will ask you to create it and you agree to do so promptly so the service can run.

We are not a marketing agency, a law firm, an accountant or a financial advisor. The output is generated by AI based on your instructions. It is not professional advice.

6. Acting on your behalf

To run your business you authorise us, including our operators, to act as your agent for the purposes of the service. This includes creating and managing accounts with third parties for your business, registering domains in your name, publishing content, sending communications, placing and managing advertising, spending credits as described in section 10 and submitting information you have given us to registrars, platforms and providers.

We will act within the instructions and budgets you set in the product. You can narrow, change or withdraw this authority at any time inside the product, except where a step is already in progress and cannot reasonably be stopped.

You are responsible for the accuracy of the information you give us to act on. If you give us wrong information and we submit it on your behalf, that is on you.

7. What you can and cannot use it for

You can use Rivendel to run a legal business.

You cannot use it to:

  • Break any law, including consumer protection, advertising standards, data protection, intellectual property or tax law in the territories you operate in
  • Sell or promote things we list as prohibited: weapons, illegal drugs, sexual services, gambling without proper licensing, financial scams, anything that exploits or endangers children or anything we reasonably consider harmful
  • Impersonate someone else or pretend a business exists when it does not
  • Send spam or anything that breaks PECR or equivalent rules wherever your audience is
  • Try to reverse engineer the service, scrape it at scale or use it to train competing AI models
  • Resell the service or pass off Rivendel output as your own agency's manual work without disclosing how it was made

If you break these rules we may suspend or close your account immediately. Refunds in those cases are at our discretion.

8. Content and outputs

You own the content you put into Rivendel. By putting it in you give us the rights we need to provide the service: to host it, process it, share it with our sub-processors and use it to generate output for you.

You own the outputs we generate for you, to the extent that ownership of AI-generated material is recognised in your jurisdiction. We do not claim copyright over your outputs.

The service publishes on your behalf. By using Rivendel you instruct us to create and publish content, send communications and run campaigns for your business without prior approval of each item. You can review everything we publish in the product, change direction at any time and pause any channel or the whole operation. In law you remain the publisher of your business's content and communications.

A few things to know about outputs:

  • AI sometimes makes mistakes. We build checks into the service to catch them, but we cannot catch everything. If you see something wrong, tell us in the product and we will fix it.
  • AI sometimes generates text or images that resemble existing works. We do our best to prevent this but cannot guarantee everything is original.
  • Brand names, slogans and trademarks the AI suggests may already be in use. We run reasonable checks, but you are responsible for clearing them before you invest in them commercially.

You confirm that the content you give us does not infringe anyone's rights and that you have the right to use it.

9. Your customers' data

When we run your business we process personal data belonging to your customers: visitor analytics, email addresses, order details, messages and similar. For that data you are the controller and we are your processor under UK GDPR.

Our Data Processing Agreement at rivendel.io/legal/dpa forms part of these terms. It sets out what we process, why, the security we apply, the sub-processors we use and your rights as controller. We process your customers' data only on your documented instructions, which include the instructions built into how the service works.

You are responsible for your business's own compliance as a controller: having a lawful basis for your marketing, honouring unsubscribe requests, displaying an accurate privacy notice on your site and responding to your customers' data rights requests. The service is built to help you do these things. The legal duty to do them is yours.

10. Subscriptions, credits and payment

Rivendel is a paid service. Plans, prices and what each plan includes are shown at https://www.rivendel.io/pricing.

Each plan includes a monthly credit allowance. The service draws on your credits to do everything that costs money or compute: AI generation, advertising spend, domain registrations, app store fees and similar costs we incur for your business. The product shows you where every credit went.

Some rules about credits:

  • You authorise us to spend your credits on your business as part of running the service.
  • We will not raise advertising spend past the budget you set without your confirmation, and we will ask you before charging a top-up when your balance runs low.
  • The monthly allowance is for that billing period and does not carry over.
  • Top-up credits you buy carry over while your account is open.
  • Credits have no cash value and cannot be exchanged for money, except where the law requires a refund.

We bill in advance. Subscriptions renew automatically until you cancel.

You can cancel at any time from inside your account. Cancellation takes effect at the end of the current billing period. We do not refund partial periods.

If a payment fails we will try again and may suspend the service until it goes through.

We may change prices. If we do we will give you at least 30 days' notice and the new price will apply from your next renewal.

11. Payments from your customers

Where your business takes payments, the payment account is established for your business with your identity where the payment provider requires it. The money your customers pay belongs to you and flows under the payment provider's terms, which you will be asked to accept. We operate the account on your behalf as part of the service but we are not your bank, we do not hold your sales revenue and we are not the merchant of record for your sales.

You are responsible for the taxes on your business's income and sales. We can give you the numbers. We cannot do your taxes.

12. Leaving Rivendel

The business is yours, including when you leave. If you cancel:

  • We will transfer your domain registrations to a registrar account of your choice at your request, at no extra charge from us. Registrars may have their own fees.
  • You can export your content: website copy and structure, blog posts, images we generated for you, email templates and your subscriber list, in standard formats.
  • Your social accounts were always yours. We disconnect; you keep them.
  • Your customers' data is exported to you or deleted, on your instruction, in line with the Data Processing Agreement.

You have 30 days from cancellation to request transfers and exports. After that, or sooner if you ask, we delete your data as described in section 19 and our privacy policy.

Hosting, publishing and operations stop when your subscription ends. What we built is yours to take. Running it after you leave is up to you or whoever you choose to run it.

13. How the service depends on others

The service runs partly on third-party platforms: Google, Meta, hosting providers, AI providers. Their availability and policies are outside our control. If they go down or change their rules, parts of the service may stop working. We will do what we reasonably can to keep things running.

We aim for high uptime but do not guarantee the service will always be available. We may take it offline for maintenance or upgrades.

14. Our intellectual property

The Rivendel name, logo, software and platform belong to us. Nothing in these terms gives you any rights over them beyond using the service.

15. Confidentiality

We keep your business information confidential. We use it only to provide the service. Our staff, contractors and sub-processors are bound by confidentiality obligations that match this commitment.

16. Warranties

We provide the service with reasonable skill and care. Beyond that the service is provided "as is". We do not warrant that it will meet your business goals, generate revenue, comply with every regulation in every territory or be free from errors and downtime.

Nothing in these terms limits any rights you have under UK consumer law that cannot be excluded.

17. Liability

We are responsible for losses you suffer that are a foreseeable result of us breaking these terms or failing to use reasonable skill and care.

We are not responsible for:

  • Loss of profit, revenue, business opportunity or goodwill
  • Loss of data beyond what we are required to compensate by law
  • Indirect or consequential losses
  • Losses caused by your own breach of these terms or anything outside our reasonable control

Our total liability to you in any 3-month period is capped at the amount you paid us in that period or £100, whichever is greater.

We do not exclude or limit liability for death or personal injury caused by our negligence, for fraud or for anything else the law does not allow us to limit.

18. Indemnification

If someone makes a legal claim against us because of something you did, the content you uploaded or the way you used Rivendel output, you agree to cover our reasonable costs and damages from that claim.

19. Termination

You can close your account at any time. Section 12 describes what you can take with you.

We can close or suspend your account if you break these terms, if your payment fails, if we are required to by law or if we decide to stop offering the service. Where possible we will give notice, and section 12 applies to you in those cases too unless your account was closed for breaking section 7.

When the account closes we delete your data within 30 days of the end of the export window in section 12, except records we are legally required to keep.

20. Changes to these terms

We may update these terms. If we do we will tell you by email or in the product. If the changes affect your rights significantly you will have at least 30 days to review them before they take effect. Continuing to use the service after that means you accept the new terms.

21. Other legal stuff

These terms are governed by the laws of England and Wales. Any dispute will be settled in the courts of England and Wales, except where consumer law gives you the right to bring a claim in your local courts.

If any part of these terms is found to be unenforceable, the rest still applies.

These terms are the whole agreement between us about the service. They replace any previous agreements.

You cannot transfer your rights under these terms to anyone else without our written consent. We can transfer ours if we sell or restructure the business.

Nothing in these terms gives anyone other than you and us rights under the Contracts (Rights of Third Parties) Act 1999.