Ideas are the only thing

For most of history, an idea was the cheap part. The expensive part was everything after it: the building, the branding, the selling, the running. A good idea with no capital behind it was just a conversation at a dinner party.

That ratio has flipped. The building is getting cheaper every month. The branding is a prompt. The selling runs on its own. What's left, the only thing that hasn't been commoditised, is knowing what's worth building in the first place.

This is good news if you've ever had an idea and watched it die for lack of time, money, or a technical co-founder. The barrier that killed it is dissolving. The thing you brought to the table is now the scarce resource: taste, judgement, a sense of what people actually want.

So treat your ideas as the asset they've become. Write them down. Take them seriously. The execution is increasingly someone else's problem. The idea is still entirely yours.