You don't have to become a marketer

Somewhere along the way, starting a business stopped meaning "sell a thing people want" and started meaning "become a one-person agency." You wanted to make something. Instead you became a part-time marketer, copywriter, designer, ad buyer, SEO technician, and social media manager, none of which you signed up for.

Most people fail here. Not because the idea was bad, but because the idea required them to be ten people at once, badly. The work that has nothing to do with the product quietly eats the work that does.

It doesn't have to be this way. The marketing, the website, the content, the email, the ads: these are now things that can run without you doing them by hand. You make the calls. The work gets done.

You don't have to become a marketer. You get to stay the person who had the idea.